Branding, bottle design and advertising for Arvero limoncello, in Neapolitan dialect Árvero means tree. Árvero limoncello is a tribute to the uniqueness of these magnificent lemon trees that gives this liqueur its distinct character. The so-called “femminiello ovale sorrentino” is the giant lemon of the Sorrento Peninsula. The thick, juicy skin of this fruit is the source of the aromatic oils that gives the alcoholic infusion its unique color and inimitable aroma. As a demonstration of its authenticity, the bottled Limoncello often shows the presence of the oils in the neck of the bottle. Árvero distinguishes itself from other limoncellos by using traditional recipes and pursuing a tireless sourcing regime that ensures only the finest ingredients go into the liqueur.